UBER

Using interactive timers in billboard and transit environments, Uber users will be able to see how much longer they have until they can ride out the night.

June is the month of the year when the days linger on too long and nights fade too soon. When nights are the shortest, you've got to live them to the fullest.

Collaboration with: Apple Xenos & Kate Johnson

BACK

Once night falls, Uber's application interface will transform to encourage users to ride out the night. Through the app users will immediately be able to see events going on that night and get a ride to them.

Through scannable outdoor and transit advertising, Uber riders can use the app to scan interactive billboards and transit ads to get a special moon fare as an incentive to ride out the night, as well as being able to keep track of how much longer they have till sunrise.