CANON

Travel Zoom

For this campaign, we were tasked with showing off the incredible zoom ability of the Canon SX740 HS. We wanted to show customers the power of a 40x zoom. Using a three-image layout we showed an image at 10x zoom, 20x zoom and 40x zoom to demonstrate all the different stories that can be told as you get closer.

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Love It, Vlog It

For this campaign, we were tasked with showing the features of Canon's Vlogging Range. We showed 3 different cameras that had strengths in the studio, at home and out and about. Working with actual vloggers we were able to highlight each

camera's top features.

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